In our high-tech time, it is unlikely that any of us can imagine ourselves and our lives without a mobile device, be it a phone, a smartphone, a tablet or a laptop. Agree, once you forget your gadget anywhere, there is a feeling of complete isolation from the world.
Modern portable devices store huge functionality, starting from the notorious notes and ending with photo and video image editors, Internet browsers, and other applications.
High-speed and convenient access to the Internet, the search for information, the ability to receive and send documents, quickly respond to any changes in the business field, tracking changes in tactics of competitors - all this seems to be commonplace, but it gives a great advantage, providing the design company with an interactive, more productive and fast work.
However, for any mobile device, the extension, resolution and format of the screen, its own, and the website may not display correctly, inconveniently, or even not work at all. And since this feature often makes it very difficult for the site to work properly, adaptive web design has been developed and is actively used .
adaptive layout of a site is a technology that provides the correct perception on various mobile devices. This allows you to design a universal resource for all types of devices. In the adaptive interface, the display of elements is not tied to a specific type of device or to its separation ability, thereby ensuring the universality of such resources.
At the moment, the scientific and technical process is developing and progressing at an incredible speed, new devices are being created daily with the ability to connect to the global network, from telephones to televisions and much more. All these devices have their own specifics of the image and the separation ability of the display, which must be taken into account when correctly developing any sites .
Graphics rebuilds its grid and adapts to the device so that the content on the resource is displayed beautifully, and most importantly correctly. In addition, there is another positive point, it consists in the fact that there is no need to prepare a mobile version, because here in our case, we have one project for all devices.
Advantages of responsive design:
Saving. It is not necessary to prepare different versions of the resource for various portable devices, as a result, significant cost savings in the manufacture of the project
Ergonomics. It will be more convenient for users to navigate with the usual access to the site, as a result, an increase in traffic
Conversion. One of the important advantages is the interaction of the user with the resource. This will increase the conversion rate.
Ease of maintenance and less maintenance costs for the store website . Updating or editing content is much easier on one site than on a dozen of its copies.
Promotion Costs for SEO and optimization with responsive design are much lower than for similar events for several resources duplicated under different resolutions. Moreover, the presence of several identical sites makes it difficult to advance in search engines.
Suppose there is a certain Internet resource on which an article is posted with large-sized pictures divided into several columns. What will such a website look like with a responsive design on different mobile devices ?: On a standard and widescreen display, images will be displayed identically, on tablets they will become slightly smaller, the number of columns will be reduced, and the article will be narrowed.
On the mobile phone’s display, the article along with the images will be placed in one column. Summing up, we can conclude that separate mobile applications for each network resource, each type of forum or store on the network are temporary. Surely some innovative solution will be devised, some universal application for everyone, and an adaptive interface is the first steps to it