How important is a website?

In this digital era, how important do you think is a website? Well, the answer is quite obvious, isn’t it? It doesn’t matter what kind of a business you own, entering the digital world is almost impossible. You will have to go digital one day. The sooner, the better. Today, the business that is more digitally visible has higher chances of having a flourishing business. In fact, some of the most successful businesses are actually online businesses. If you doubt it, look up any successful business that comes to your mind. No seriously, do it now! Now that you are satisfied, let’s move forward.

What are the features of a good website?

A good website connects with your customers in such a way that they feel personally served. It is important that the website is a user-friendly website. A user-friendly website is the website that is easy to navigate on all the devices and is visually appealing. Because as you know that ‘First impression is the last impression’. So if you can create a good first impression, the chances of the user navigating through your website are also higher. It will also help you in the seo (Search Engine Optimization) of your website. Now you can’t judge a book by its cover, can you? So, it is equally important that yours is a content rich website which the users find useful. It will be an added advantage if you can provide the users with something that is not found anywhere else. Now you know the things a good website should have, so the next obvious question is ‘Who do I approach for a good website for my business?’ Good question!

Where will you get a good website?

To get a good website for your business you need a good web designer and/or a good web developer. Now, some of you might be thinking, there are so many sites that let you create your own website, so why do we need a web designer/developer? Well, think again. How personalized do you think those websites will be? No matter how good the site claims itself to be, it is never going to be totally custom-made. There will be hundreds of websites just like yours out there. And if you don’t stand out, you can’t reach out! Here, a company that provides web designing and development services will be able to help you. They feel and understand the emotion behind your business and website the same way you do. Thus, they will be able to provide you with a website that resonates with you and your business perfectly. Your website will be as unique as you want it to be. So where do you find such a company?

Skycon Technologies

One such company that is unique and stands out among others of its kind is Skycon Technologies. Skycon Technologies provides the best internet-based services at reasonable prices but high-quality, personalized websites. No two websites are the same and thus, the customers are completely satisfied. The well-trained, creative and highly imaginative staff creates a website that speaks to your customers just like you would. More importantly, the Director of Skycon Technologies is always personally involved in all the projects to give nothing but the best! With all the latest technology and resources, the results are elegant yet smooth-functioning.

What to do after creating a website?

• Keyword Research
• Google Analytics
• Search Engine Optimization
• Social Media Marketing
• Content Updating
• Email Marketing
• Monitoring site’s Progress

Having a website is not the end of it. In fact, it is actually the beginning. After creating the website, you will have to do a keyword research. This will tell you the things the users are mostly searching for. Those are your keywords, the words that you need. Try to use them in your website as much as you can without over-stuffing them. Next, you need Google Analytics to analyze where your website stands. It will give you an idea about the number of visitors your website is getting. This will give you an idea about how and where you need to work on your website. Apart from this, the most complicated yet the most important step is the SEO (Search Engine Optimization). The seo involves a number of steps that will help the ranking of your website on the SERP (Search Engine Results Page). The higher the rank of your website, the more visitors your website will get. This will be vital in the growth of your business. Further, you need to do SEM (Search Engine Marketing) that will publicize your website on different media. This will bring the traffic to your website and your potential customers. This is kind of obvious because the social media these days is used like never before. Therefore, your website will get the much-needed visibility and shares too. Just creating a website and forgetting it is the worst mistake you can ever make. After the website is created, you need to constantly keep updating the content. Content Updating is generally the most ignored step. But doing this will provide the users with fresh and useful content that will keep them coming back to your website. Now, think how many times has it happened that when you opened your email, you found emails from random companies promoting their products and services? It happens every day, sometimes many times throughout the day. This is Email Marketing. Here you send emails to potential customers promoting your products or services. The interested party will then be able to contact you through email and other ways, if you shared them in the email. These steps may help your website to rank higher in the SERPs but this is not a one time job. You need to keep monitoring your site’s progress so that you can see where is the weakness in your site and the areas that need to be worked upon.

Now these steps may feel like a lot for you. Sometimes we just don’t have the skills required for the job of maintaining the website. But you need not worry about all these things if you have given your website into the trustworthy hands of your web designer/ developer. Skycon Technologies is the one stop to all your queries about your website. From creation to publishing to seo, Skycon Technologies has it all covered for you.